Reckless Records
Overview
Reckless Records is a longstanding record store in Chicago, IL. The website details new releases, used products, and events at each location. I undertook a redesign to enhance competitiveness and maximize site engagement with patrons.
Approach
I performed user testing, conducted a heuristic evaluation, and undertook a competitive review. Identifying relevant competitors and testing users provided valuable insights into design implications.
Heuristic evaluation
I initiated the process with a brief heuristic evaluation to identify standout aspects of the site requiring improvement. Adhering to Nielsen’s general principles, I pinpointed issues related to clarity and relevance.
competitive analysis
I researched Reckless Records’ competitors to explore industry standards and analyze the differences and similarities among various websites.
Interviews
Mind Map
site map
I constructed a sitemap based on the current structure of Reckless Records' website.
I wanted to streamline the main elements and consolidate similar paths by focusing on the core tasks of the website (buying, browsing and selling music).
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Logo design
Wireframes
Hi Fi Designs
Lo-fi prototype
first round testing
Mid-Fi prototype
second round testing
Hi-Fi Prototype
I designed Hi-Fi prototypes based on my initial wireframes and updated sitemap.
Next Steps
I'm currently working with Reckless Records to bring this design to life. The next phase includes:
- Designing responsive mobile and tablet experiences
- Gathering feedback from all four owners to ensure the design meets their needs
